So there’s this new (ish?) business on Telegraph a few blocks from UC Berkeley campus – it’s a cereal joint. I mean, that’s the best phrase I can come up with to describe it. As near as I can tell, it’s a place to go and buy single servings of cereal. I’ve never actually been inside, mind you, since that sounds beyond unappealing. Indeed, I remember my first thought being “well, that won’t take long to go out of business.”
Imagine my amusement, today, when I noticed that the vintage clothing store roughly across the street had put, on their marquee:

DUDE, WHAT’S WITH THAT CEREAL STORE?